I craft visual identities and packaging systems that are precise, strategic, and built to make brands impossible to ignore.
I'm Mohamed Larbi Ait Abdellah — a Senior Graphic Designer based in Algeria with an unusual background: a Master's in Applied Microbiology that taught me to treat every design problem like a research question. Precise, methodical, and always chasing the right answer.
Currently Senior Graphic Designer at Orion Lab, specializing in pharmaceutical packaging design and print production. Freelancing under @mohlaarvi for brand identity clients across Algeria, the MENA region, and internationally.
Co-founder of Increo Studio — a creative studio combining brand design with web development and AI strategy.
Full visual identity systems — logo design, color systems, typography, brand guidelines, and everything needed to make your brand coherent and consistent wherever it appears.
Print-ready packaging for pharmaceutical, FMCG, and consumer brands. I understand compliance requirements, material specs, and the precision that production demands.
Custom digital illustration for brands, editorial content, and campaigns. Character design, conceptual art, and branded visual systems that add personality and depth.
I immerse in your brand, audience, and competitors before touching any tool. Strategy first, always.
Multiple directions, clearly presented. I show my thinking — not just the final result — so you understand the why.
Two structured revision rounds. We iterate together until everything is exactly right — no rushed decisions.
Production files, brand guidelines, and everything you need to use your brand confidently — forever.
"Design is not decoration.
It's the clearest signal your brand sends before you say a word."
— Moh Laarvi · Senior Brand Designer
My microbiology background taught me that details are never trivial. I apply that same rigor to every design decision.
Beautiful work that doesn't serve a goal is just art. Every visual choice is connected to a clear strategic intention.
You know your brand's soul. I know how to translate it visually. The best results come from both of us at the table.
I take on a limited number of projects each month to give every client the focus they deserve. Have a brand challenge? Let's talk.
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